




Publishing refers to the creation of printed or digital content for public or private consumption. It includes traditional print media such as books, magazines, brochures, flyers through to digital new media such as websites, digital magazines, e-zines, MMS, SEO, mobisites and more. One of the most effective forms of publishing is Custom Publishing, also known as Contract Publishing. Custom Publishing has been proven successful in communicating a brand to targeted audiences, increasing brand awareness, growing loyalty for your product which in turn increases your return on investment (ROI). If you need content developed for advertising, multimedia or even your monthly email newsletter, PURE has the expertise and team ready to execute, from concept to design to delivery.
Custom publishing was developed as a way to strengthen the relationship between consumers and brands. Research has shown that brands who have a custom publication have much more trust in their relationship with their consumers than other brands who do not have them.
Consumer publishing covers the publishing of things such as magazines, which are made with the consumer in mind. They are owned by a publishing house, not a brand, and are funded through sales and advertising. These are sold, while custom magazines are usually complementary.
In recent years, online publishing of web sites, ebooks, online magazines and mobile sites has flourished and expanded exponentially. In response, publishers and graphic designers are combining to form multi-disciplinary teams that can tackle a range of publishing needs, on and offline.
Since luxury brands need special attention to detail, and extra hard work, we have a special Luxury division within PURE to handle the needs of our luxury brand clients. From custom publications to multimedia presentations, events and more, PURE understands the luxury market like no other.
Altech Autopage Cellular launched a new value-added service (VAS) called my.security, and tasked PURE with communicating it to their customer...
As part of his job at Edgars, Andrew was responsible for putting together the EDGE magazine for Edgars when he was at the Publishing...
tan & beauty salon was looking for a logo and a look for its salon in Claremont. PURE provided a look and feel, logo and website design....
During Andrew's stint at Cosmopolitan magazine, he art directed and produced the editorial look and feel for the Cosmopolitan Jewels magazine,...