Publishing refers to the creation of printed or digital content for public or private consumption. It includes traditional print media such as books, magazines, brochures, flyers through to digital new media such as websites, digital magazines, e-zines, MMS, SEO, mobisites and more. One of the most effective forms of publishing is Custom Publishing, also known as Contract Publishing. Custom Publishing has been proven successful in communicating a brand to targeted audiences, increasing brand awareness, growing loyalty for your product which in turn increases your return on investment (ROI). If you need content developed for advertising, multimedia or even your monthly email newsletter, PURE has the expertise and team ready to execute, from concept to design to delivery.
Custom publishing was developed as a way to strengthen the relationship between consumers and brands. Research has shown that brands who have a custom publication have much more trust in their relationship with their consumers than other brands who do not have them.
Consumer publishing covers the publishing of things such as magazines, which are made with the consumer in mind. They are owned by a publishing house, not a brand, and are funded through sales and advertising. These are sold, while custom magazines are usually complementary.
In recent years, online publishing of web sites, ebooks, online magazines and mobile sites has flourished and expanded exponentially. In response, publishers and graphic designers are combining to form multi-disciplinary teams that can tackle a range of publishing needs, on and offline.
Since luxury brands need special attention to detail, and extra hard work, we have a special Luxury division within PURE to handle the needs of our luxury brand clients. From custom publications to multimedia presentations, events and more, PURE understands the luxury market like no other.
Time Out Tours asked us to design their logo and corporate identity, and apply it to their collateral, along with vehicle branding....
A monthly printed newsletter, appealing to a specific target market, which provides up-to-date content which is both informative and visually...
Big or small format, matt or glossy, PURE can accommodate printing any of your custom or consumer magazines, brochures, flyers and books....
As part of their overall identity design, PURE have also designed and printed all the brochures and booklets used by Caudwell Marine....