Branding was originally the process of marking an object or possession clearly as ones own, before writing was ubiquitous. These days, it means similar – by branding a website, an advert, a promotion or an event, a company can portray its look and image to the public in a clear and concise way. There are many ways to brand your business, from corporate t-shirts to packaging to events
Branding packaging is an easy way to get your brand to travel. Interesting or beautiful packaging is often reused, meaning your brand is carried far and wide before it's discarded. That's free advertising for months after the spend.
Events help bring a brand to life. When a company sponsors or throws an event, their brand is everywhere, allowing people to experience it in all forms.
branding comes in all forms, and the corporate identity is one of the easiest ways to communicate the brand. From the business card and letterhead, the website, and branded t-shirts to cars, the corporate identity can be applied to almost anything.
When a company has finalised their logo and corporate identity, it makes sense to create a brand manual, or brand bible as they are sometimes known. This gives guidelines for how the logo and brand is to be used, for use with other companies and people who interact with the brand.
Linde Collection commissioned PURE to photograph their unique South African jewellery, and design their bespoke website. Aimed at showcasing...
As part of his job at Edgars, Andrew was responsible for putting together the EDGE magazine for Edgars when he was at the Publishing...