Branding was originally the process of marking an object or possession clearly as ones own, before writing was ubiquitous. These days, it means similar – by branding a website, an advert, a promotion or an event, a company can portray its look and image to the public in a clear and concise way. There are many ways to brand your business, from corporate t-shirts to packaging to events
Branding packaging is an easy way to get your brand to travel. Interesting or beautiful packaging is often reused, meaning your brand is carried far and wide before it's discarded. That's free advertising for months after the spend.
Events help bring a brand to life. When a company sponsors or throws an event, their brand is everywhere, allowing people to experience it in all forms.
branding comes in all forms, and the corporate identity is one of the easiest ways to communicate the brand. From the business card and letterhead, the website, and branded t-shirts to cars, the corporate identity can be applied to almost anything.
When a company has finalised their logo and corporate identity, it makes sense to create a brand manual, or brand bible as they are sometimes known. This gives guidelines for how the logo and brand is to be used, for use with other companies and people who interact with the brand.
Specialist printing requires specialist equipment, and skill. From embossing and debossing, to screen printing and vehicle branding, we can...
Photography by Sean Calitz. Contact PURE to work with one of our hand-picked photographers....
Ernie Els Wines asked PURE to design an understated, premium website with focus on great wines, and the farm they come from....
One of the best things about wine farms are their incredible vistas. Long and wide, they often span seemingly from horizon to horizon, and...